Customer Service Questionnaire






Customer Service Questionnaire


Your business exists in a highly competitive environment where every customer counts. It is thus imperative that you keep your old customers and attract new ones to remain competitive and be in the business for a long time. One of the best ways to retain old customers and get new ones is to become a customer-friendly establishment and you can only do this if you know what your customers demand from you. You can conduct a survey using a customer service questionnaire to ensure you maximum customer satisfaction.

There are consultants who are experts in getting customer relations feedback and they can conduct training for your employees. At the same time you can make your customer service better by making your customers aware that you are exerting an effort to be able to provide better products and services. You can do this by putting out posters announcing the availability of your customer service questionnaire which they can answer to help you treat them better.

Encourage your customers to patronize your store by formulating a loyal customer awards program. You can issue shopping cards which would give them corresponding points every time they shop and buy items from your store. This is a great way not only to promote your store but also to monitor your customers' buying patterns. You can even hold the launching ceremony live to attract as many customers as possible. During the launching you can then give out the customer service questionnaire and get the responses immediately.

Here is a guideline in formulating the questions you can include in your survey questionnaire:

Use a scaling method from which your respondents can choose:

Make your questionnaire as easy as possible for your respondents or your consumers. Most people get bored and irked when faced with a survey which will allow them to think hard when it comes to the instructions and the first reaction is to leave most questions unanswered or worse, leave the whole questionnaire unanswered. You can use several means to measure their answers using a five-point scale. You can let your respondents check the box next to excellent, good, average, fair and poor. You can also have them tick the box next to the words very satisfied, satisfied, dissatisfied, very dissatisfied or not sure. You can also use number from one to five indicating if one of five is the highest.

Include important features of customer relations in your survey:

Prioritize important questions to be answered in the survey. Your questionnaire should ask your customers to rate your store based on overall customer service, overall customer support, overall technical product knowledge of the staff or overall product quality. You can also ask questions answerable with a yes or no like would they recommend your store to a friend? You can also include open-end questions which will allow your customers to elaborate on their answers.

The manner of asking questions will help determine the success of your customer service questionnaire in getting the desired response from your target respondents. You should not just stop in getting answers for these questions but you should also get the services of research consultants who can help you interpret the answers in the questionnaires so you can use them to improve your customer service.

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